Labour India Rural Employment cum Educational Project (LIREP)

Labour India Rural Employment cum Educational Project (LIREP) is our new channel of distribution, functional in all the Panchayaths, municipalities and corporations in Kerala, providing employment opportunities to over 2500 educated unemployed youth. It ensures the availability of educational aids to rural and urban community alike through our system of Development Officers and Unit Managers assigned to the particular locality, thereby spreading the message of "education for all" irrespective of their economic status.

This is the vision which the company holds forth. The best of the educational materials should reach the students at the grass-root level in the villages. It helps the average student to become an above average student. Often the best methods of education do not reach the needy person in the village as the modes of conveying the information to him is costly. The urban populace has the advantage of educational materials purchasing from the local shops. But the village student often finds it difficult to get the necessary tools. So a new way had to be found out for distributing these products, which are prepared by over 300 experts in education, child psychology and other fields, so that they reach the rural students. Labour India was the beginner to take this concept to the market. If an idea succeeds, then others will follow suit. Many have followed our footprint. But the best ideas when tried out by amateurs fail and many who tried to follow have been left far behind.

What is the scope of LIREP in your area? This must be one of the main thoughts going through your minds at the moment. Last year, when the project was new and when it had a lot of teething problems, one of our leading Unit Managerss did active sales figures of over 5 lakhs which shows that determination and hard work can bring in the desired results.

How do the hierarchy work in LIREP? As a Unit Manager you will  have under you a few  Development officers recruited by the company. In your capacity as a Unit Manager you have to motivate these officers to work for the betterment of the children with regard to their education.



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